Agile Coaching, Procurement Agility & Digital Operating Models

From Agile coaching to procurement agility and digital operating models, we help organisations across the GCC deliver faster, smarter, and with lasting impact. Our services are designed to:

Align product delivery strategies with Agile best practices to drive measurable business outcomes.
Address frequent delivery delays and team challenges with tailored Agile implementation.
Support teams in adapting the Scrum framework to meet their unique product delivery needs.
Guide individuals and teams through resistance during Agile and product delivery transformations.
Mentor newly promoted product and delivery leaders to lead with confidence
Advise Scrum Masters, Product Owners, and Developers on overcoming delivery and process obstacles.

Companies Individuals

Four men sat around a desk, deep in discussion. A western looking man is pointing to a laptop screen with 3 other men around him, all dressed in Middle Eastern attire.

An office environment scene in the Middle East. There are views out of the window of office towers. In the foreground are four people dressed in business or Middle Eastern attire. One of the people is pointing to a TV screen as he presents - the topic on the screen is the Scrum Framework

Certified Agile Training in Dubai & the UAE

Agility Arabia provides industry-recognised Agile training and certification across Dubai and the wider UAE — including Scrum.org courses delivered by Professional Scrum Trainers (PSTs) and Scaled Agile Framework (SAFe®) workshops delivered in partnership with accredited SPCs. Whether you're building foundational knowledge or scaling agility across your organisation, our training equips teams and leaders to succeed in real-world Agile roles and certification exams.
Key Features:

Build foundational knowledge for those new to Agile or Scrum roles
Align team practices with the latest 2020 Scrum Guide and SAFe principles
Develop practical skills to lead Agile teams and Scrum Events
Improve delivery productivity through proven Agile frameworks
Transition teams from legacy project methods to modern Agile practices
Reduce delivery friction and improve team dynamics
Boost employability and leadership capability with recognised certifications
Aid the transition from traditional frameworks to Agile.

Our Expertise

Agility Arabia is a Dubai-based Agile consultancy and Scrum.org Professional Training Network member. Our training is delivered by Professional Scrum Trainers (PSTs) and by Scaled Agile–accredited partners. With 20+ years of hands-on delivery in the UAE, we help organisations design product operating models, build high-performing teams, and ship outcomes faster.

We’ve supported leading regional organisations including Emirates, Ooredoo, and Riyad Bank, as well as global brands such as Sony and Orange—solving complex delivery challenges, improving predictability, and accelerating time-to-market.

Our sector experience spans fintech & banking, travel & aviation, telecom & technology (with specialisation in AI, blockchain and web3), government, and healthcare—all tailored to the business and regulatory context of the UAE and wider GCC.

Emirates Airline

We worked onsite with Emirates Airlines helping to implement Agile ways of working across their product management and engineering teams. Our work supported Emirates with their consumer-facing apps and websites, plus their award winning Skywards frequent flyer programme.

#apps #websites #travel

MTN

Our coaches were embedded onsite with MTN in Dubai to support their Group Procurement function with a full Agile transformation. Within 6 months, the function had multiple teams delivering business critical projects faster, more efficiently and with higher cross-company collaboration and visibility.

#telecoms #africa #businessoperations

Sony

Members of our team introduced Scrum into a consumer application engineering team at Sony in the USA over 15 years ago. The team went from an environment with constant scope creep, missed deadlines and low team morale to a more efficient, value-driven and collaborative function.

#apps #digitalentertainment #consumerelectronics

Riyad Bank

At Riyad Bank, we helped to transform a digital product development and engineering team that was tasked with building the bank's consumer-facing Digital Wallet App. This app successfully launched as one of the first to market in the region and went from concept to go-live in less than 6 months

#fintech #apps #neobanking #ksa

Orange

The digital entertainment products & services team was responsible for designing, engineering and launching a range of consumer-facing apps. This process was transformed from a traditional Waterfall approach to Agile, resulting in faster response times and much closer collaboration between business functions.

#apps #digitalentertainment #telecoms

Meet our Founders

Our founders are the backbone of Agility Arabia. They are Scrum.org certified experts who have shaped us into a reliable partner for Agile mastery in the Middle East. Their extensive experience and commitment have built trust among our clientele, and they are ready to do the same for you..

Co-Founder

Nick Hudson

Nick is passionate about helping Organisations perform to their maximum potential by building environments where the teams believe in why they do what they do. He believes in encouraging safe, open environments with high levels of trust and respect between teams and their organisation that can facilitate agile principles and provide focus to achieve their goals.

He has experience helping building teams to deliver Digital Products to Government, Banking, Telecoms, Airlines, Retail and Insurance Organisations. Skilled in coaching organisations from C-Level through to individual team members.

In addition to 10 years experience working in Middle East, he has experience working with United Kingdom, USA, Australia, Vietnam and Singapore working with local and remote/distributed teams.

Co-Founder

Steve Burrows

Steve has worked internationally in the digital products & services space for over 15 years, and in the technology space for over 20. He has worked with huge, globally recognised companies (including Big 5 consulting firms and market leaders in the telecoms space) as well as small, emerging technology start-ups in the web3 sector (covering blockchain and NFT technologies).

He has been based in the UAE for over 10 years where he has been running consultancy businesses and advising start-ups on how to deliver projects efficiently and effectively using Agile Frameworks.

Passionate about product development and delivery, Steve has helped bring countless applications, websites and digital services to market, always with a focus on user needs and Agile delivery.

Empowering Agile Transformation Across Dubai and the UAE

Our Services